DLT (Distributed Ledger Technology) registration is mandatory for businesses and organizations that send Transactional and Promotional messages to Indian mobile phone users. The Telecom Regulatory Authority of India (TRAI) has introduced the DLT system to ensure that SMS marketing campaigns comply with the regulatory guidelines and protect consumers from unsolicited messages.
Under the DLT system, businesses must register their Sender ID and templates with their respective telecom service providers or with authorized third-party service providers. Additionally, businesses must provide consent forms and opt-out mechanisms for customers who no longer wish to receive SMS messages.
Transactional messages are messages that are sent to customers with their consent and relate to a transaction or service that they have availed. Examples of transactional messages include account balance notifications, one-time passwords (OTPs), and appointment reminders.
Promotional messages are messages that are sent to customers for marketing purposes, such as product promotions, offers, and discounts. Businesses must obtain explicit consent from customers before sending promotional messages.
In conclusion, DLT registration is mandatory for businesses and organizations that send Transactional and Promotional messages to Indian mobile phone users. This system ensures that SMS marketing campaigns comply with regulatory guidelines and protect consumers from unsolicited messages. It is important for businesses to adhere to these guidelines to avoid penalties and maintain customer trust.
Here are the links to the DLT registration pages of major Indian telecom service providers:
These links will provide you with information on how to register for DLT with the respective service providers and comply with TRAI regulations. It is important to register with authorized DLT providers to ensure that your SMS marketing campaigns comply with regulatory guidelines and protect consumers from unsolicited messages.
